Karak Shop Business Plan

Karak Shop Business Plan

The Executive Summary

The Sultanate of Oman has become the center of projects and successful global businesses, especially in Muscat area. The tea selling project is a marketable project. The shop would sell different varieties of tea, especially the Karak tea. The residents here comprise of different nationalities. They like taking tea for various reasons.

Tea comes from countries such as China and India at affordable prices. The Arabs and the Asians are the groups of people that have the strong passion for tea. The business would choose a locality that is open for all tea lovers. Despite the different customs and traditions, the habit of taking tea is in everyone. The business would choose strategic marketing tools and develop a three-year strategic growth plan.

The Vision and Mission Statement

The vision of the business is to become a leader in quality product and service and provide a competitive advantage to the best and most respected companies in the service industry. The aspiration is to create a leading company in a competitive market.

The Karak Shop would become the foremost tea shop in the area. The shop would serve the perfect product at the very affordable price. The shop would also be a meeting venue for different artistes.

The mission is to provide and deliver the best and the finest tea products, especially Karak and maintain the highest level of quality in all that the business does to gain the confidence of the customers, employees, and partners. It would lead to a major contribution to the development of the product, prosperity and growth in the tea industry.

The Company Goals and Objectives

The company goals and objectives include the running of a successful tea shop in Muscat. The company would employ 2-3 employees within the first year of operation. The business seeks to achieve sales of at least $150,000 during the first year. If the company is to achieve and maintain a gross profit margin of 55% on average, the company would need to minimize operation costs and find a reliable supplier.

The Values and Principles

The company would create a culture of respect and a sense of belonging amongst the staff members and the customers. There would be a need for respect for everyone. The business would invest in research and development. It would enable the business to find new ways of growth and advancement from a small firm to a much larger business with branches in the town and throughout the country. There would need to create a great working environment for the workers. Everyone would need to focus on diversity in the business and provide outstanding service to the customers from all walks of life.

The customer satisfaction is an ongoing activity that would enable the customer care staff to take the customer comments and concerns seriously. The ideas would help the management to gauge the company’s image in the eyes of the customer, whether positive or negative. It would enable the management to find the best suitable way to satisfy the customer’s needs. The management should work towards ensuring the customers develop a long lasting interest in the service and products. The staff should also love their work.

The project would promote the multiplicity of flavors of tea. It would offer various kinds of hot drinks. The other important aspect would be to honor the traditional heritage of the OMAN. There would be the need to provide the best service at all times and be quick on delivery. The social media would be essential for marketing the product and placing the orders. Apart from normal customer visits, the customers can reach the shop for orders and bookings through the phone calls or texts, the social media and the website. The customers can also place delivery orders at their offices or reliable places.

Strategic Location

Karak had to choose a strategic location so that it can attract the customers easily. The place had to be within the reach of customers. It had to be in the city where customers find it easy to access at their comfort. The town center is good because customers are far from their homes and, therefore, would find it easier to access a nearby joint. The market research also showed that the population is high. For the services and products to cover a large area, the business would open more branches in different regions.

Business and Industry Profile

Once the customers enter the shop, the staff would ensure that they leave with a smile. They would also fill a form that enables them to gauge the services and products. The question and answer customer satisfaction